Mission Made Simple
I'm glad you're here.
Most companies have mission statements. Most people do not. Yet you're making hundreds of decisions every week โ from strategic initiatives to calendar conflicts โ without a clear compass to guide you.
This workbook changes that. In just 20 minutes, you'll create a personal mission statement that brings clarity to every decision, every day. No endless soul-searching. No overwhelm. Just a simple, proven process that busy leaders actually use.
A proven exercise to uncover your core values through intentional elimination โ no endless brainstorming required.
Three frameworks that help you craft your statement using your three core words.
A structured approach to test and refine your statement until it resonates as authentic and actionable.
An exploration of how your personal mission aligns with your professional role.
The promise: In just 20 minutes, you'll have a first draft. Within a week, you'll have a mission statement that guides every significant decision in your life.
Tell us about yourself
We'll send your completed mission statement to Dr. Brown, who will personally review it and reach out to schedule your complimentary Mission Alignment Audit.
Your 20 words
To achieve clarity, focus is essential. Set a 5-minute timer and write 20 words that resonate with your essence, reflecting your spirit or aspirations. Think: fun, driven, adventurous, authentic, compassionate.
What words will define your path? Start now โ trust your instincts, there are no wrong answers.
Your top 10
Now comes the hard part. Review your 20 words and select only the 10 that matter most. Which words feel most true to who you are? Which words guide your biggest decisions?
Trust your instinct โ there's no wrong answer.
Your final 3
This is where clarity emerges. From your 10 words, choose the 3 that are non-negotiable. These are your core values โ the foundation of every major decision you'll make.
Write them below. These three words will become your mission.
Build your statement
Using your three core values, craft your personal mission statement. Choose a framework below or create your own. This statement will guide every major decision you make.
Don't overthink it โ you'll refine it over the next 5 days.
How does your mission align?
Your personal mission statement serves as a compass when making decisions. Now let's explore how it aligns with your professional role โ this is where clarity becomes power.
Your refinement plan
Your mission statement isn't finished โ it needs to be refined. Here's your 5-day process to test it, polish it, and make it truly yours. A great mission statement is a living document.
- Complete your first draft (done โ you've already done this!)
- Write it on a notecard
- Place it where you'll see it daily
- Read your statement aloud three times
- Does it feel authentic?
- Circle any words that feel forced
- Share with someone you trust
- Ask: "Does this sound like me?"
- Listen without defending
- Use it to evaluate a recent decision
- Did it provide clarity?
- What needs to change?
- Revise any parts that don't resonate
- Write your final version on a notecard
- Place it where you'll see it daily
- Apply it to one decision today
- Commit to reading it daily for 30 days
Remember: Your mission statement is a living document. Revise it whenever something no longer resonates. The goal is a statement that guides every significant decision in your life.
Congratulations, leader!
You've just accomplished what most leaders put off for years โ gaining crystal-clear direction in just 20 minutes. Dr. Brown will personally review your statement and be in touch to schedule your complimentary Mission Alignment Audit.
Most executives spend $5,000+ on coaching for this clarity. You just did it in 20 minutes.
